Marketing Technology: 5 Strategies for Marketing Technology Products

This type of content typically does not compel visitors to make an immediate purchase; instead, it is more inclined to rank well in search engines and attract users seeking assistance or answers. This can initiate a relationship with your brand and spark interest in your offerings.

Consistent content publication is also crucial for technology marketing. According to 37% of marketers, blogging on your site represents the most valuable form of content marketing for your business. This indicates that to sustain an effective marketing strategy, regular content publication is essential.

Aim to create and publish a new piece of content at least once weekly, with a target of 2-3 times per week for optimal impact. Several factors can guide how frequently you should post.

Competition: Observe how often your competitors publish new blogs and content. If they’re posting daily and have the largest customer base in your area, it might be wise to follow their example.

Customer Preferences: Your website should primarily serve your customers’ needs. If you notice a surge in questions about particular topics, prioritize them in your blog and other content.

Establish a Routine: Once you determine your posting frequency, establish a schedule and adhere to it. This way, your customers will know when to expect new content.

For additional benefits of frequent content publication, explore this blog post.

1. Exchange Your Best Content for Email Addresses Concerned about giving away your valuable content for free? You don’t have to with this technology product marketing approach.

By strategically email-gating your content—requiring an email address in exchange for specific guides or resources—you can gain access to your leads’ inboxes.

This tactic can prove invaluable over time.

For instance, if your company has a cloud storage application, you might create a comprehensive guide on using cloud storage for enterprise businesses. You could restrict access to this guide until the visitor submits their email address, name, company name, or a combination thereof.

Once the visitor provides their email address, you can automatically add them to your mailing list or enroll them in a targeted email drip campaign.

The follow-up emails you send after their download can keep your brand top of mind, enhancing the likelihood of them becoming a lead.

2. Contribute to Other Websites You may already recognize that link building is a vital aspect of your site’s search engine optimization (SEO).

However, you might be struggling to identify ways to acquire these valuable links without spending hours contacting other business owners.

Acquiring links can sometimes be as simple as offering other websites something they need, such as a blog post or a useful resource.

For example, if you operate a technology company that provides photo processing software, you could create a blog post on enhancing photos in five minutes. This could result in backlinks from companies that find your blog interesting.

The more high-quality links your site has, the more authoritative it will appear to Google and other search engines. Consequently, you’ll find it easier to rank well for queries closely related to your industry, business, products, and services.

Whether you’re exploring marketing tactics for IT firms or software providers, SEO remains a proven long-term strategy for generating leads and revenue.

3. Invest in Email Marketing Email marketing is an option that often yields one of the highest returns on investment (ROI). The financial commitment needed to set up, maintain, and send emails is usually minimal.

As you grow a list of subscribers who have opted in to receive communications from your company, develop an email strategy that emphasizes regular, meaningful engagement.

These emails can be used to share tips, educate your subscribers, or discuss recent industry news.

This approach transforms your email strategy into a content marketing component, which your subscribers will appreciate more than aggressive sales pitches.

You might also consider investing in a drip email marketing campaign, which gradually delivers prewritten email content to subscribers after they join a specific list. These campaigns can be very effective in guiding potential leads through your sales funnel.

For example, you could create a drip campaign that automatically sends “How to Use Our Software” emails to new subscribers, helping them become more familiar with your offerings. If you provide a free trial, such emails can also encourage customers to sign up for the full version.

4. Utilize On-site Forms to Collect Leads Lastly, you don’t need to depend solely on a single contact form, phone number, or email address to attract leads. There are numerous alternative methods to encourage potential customers or subscribers to reach out.

Pop-ups are a highly effective way to capture attention; however, many Internet users find them annoying.

If you prefer not to use pop-ups on your website, there are several other strategies to entice potential leads to contact you.

For instance, consider adding a “Contact Us” box on your site that is visible on every page. A contact box allows potential leads to easily find a way to reach your company at all times.